Dar Meshi image

Dar Meshi


Assistant Professor
Department of Advertising + Public Relations



My research investigates how the human brain processes socially communicated information and how this information motivates us and influences our decisions. I am particularly interested in the processing of rewarding social information, such as "likes" on social media. Social media platforms are a relatively new phenomenon, but they tap into social processes that have been hardwired into our brains over years of evolution. My research program focuses on the brain and behavior of both adults and adolescents to elucidate these processes. To answer my research questions, my group uses functional and structural neuroimaging, coupled with behavioral and online experimental methods. Ultimately, with the knowledge gained by my research, I hope to contribute to a better understanding of socially motivated human behavior.

I earned my B.S. in biology from the University of California at Los Angeles, and my Ph.D. from Columbia University in New York. More recently, I was a postdoctoral research scientist at Freie Universität Berlin.

personal website: www.darmeshi.com

departmental website: https://comartsci.msu.edu/our-people/dar-meshi

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